Meet the Rising Demand for 数字营销 Professionals
辅修数字营销, you’ll enter the workforce ready and able to use the latest digital marketing technologies — and with industry-recognized certifications to prove it.
It’s estimated that within the next few years, more than 70% of all marketing spend will be in digital marketing. In today’s digital age, digital marketing impacts every sector of the economy. The 数字营销 minor strengthens any major you pursue, helping you effectively reach and communicate with target audiences aligned with a company, 你所关心的事业或努力.
You’ll be prepared to take on multiple marketing roles, 比如营销经理, 数字营销专员, 社交媒体经理, 内容营销, email marketing specialist or SEO specialist.
你会学到什么？?
辅修数字营销, you’ll learn core marketing principles, 再加上数字世界特有的技能, 比如内容创作, 社交媒体营销, 网页设计, 分析, 搜索引擎优化和更多.
Your classes will translate directly to the requirements of marketing jobs — you’ll even take on projects like creating a 社交媒体营销 plan for a real-life client, and planning and running a paid search campaign for a company or nonprofit.
And you’ll have the chance to earn certifications in employer-preferred marketing technologies like Hootsuite, HubSpot的入站, 谷歌广告, 和谷歌分析. 当你毕业时, you’ll have the practical experience to help any organization share its message and measure its impact.
我们的毕业生做什么?
数字营销毕业于St. 爱德华从事各种各样的职业. 这里有一个例子：
- Optimal的数据媒体专家, an Austin firm specializing in digital advertising solutions for consumer, 娱乐, 医疗保健 & 公共事务
- Media Planner at Horizon Media, a Media agency headquartered in New York
- GSD的客户经理&M, a full-service agency headquartered in Austin
- Project Manager at AMD, a semiconductor manufacturer in Austin
- 数字营销 Specialist at Adlucent, a digital marketing agency in Austin
- Marketing Specialist for EBQ, an outsourced sales and marketing organization in Austin
- Promotions Coordinator for Toyota Music Company
- Blucora的产品管理总监
- Gartner的客户经理专员
Explore More Details 关于 the 数字营销 小
参加社交媒体营销课程, 市场调研和数字营销, graduates with a minor in 数字营销 enter the workforce able to understand and use the latest digital marketing technologies. The curriculum emphasizes experiential learning and project-based assignments. 在市场研究课程中, students perform real-world marketing research for a client, and students in the Social Media Marketing course create a 社交媒体营销 plan for a real-life client.
必修课程:
- 市场营销原理- MKTG 2301
- 商业统计- BUSI 2305
- 市场研究- MKTG 3343
- 数字营销 and Analytics – MKTG 4342
- 营销指标和分析- MKTG 4344
- 社会媒体营销- MKTG 3335
选修课（选修课1）：
- Sales and Relationship Management – MKTG 3332
- Principles of Retailing and E-commerce – MKTG 3333
- 买家行为- MKTG 3336
- 视觉通信- COMM 2305
- 视频制作和编辑- COMM 2359
- 文件设计- engw2329
- Interactive Media Production and Design (Photoshop) – JOUR 2314
- 交互技术I - bdmm3344
- 数字媒体与法律- bdmm4330
总学时：21小时
欲知更多详情及课程介绍，请 view and download the 本科 Bulletin (PDF)
Opportunities abound for students in the 数字营销 minor to engage with the Austin tech community, build connections with Marketing students and gain direct experience creating digital campaigns. These extracurricular activities help bolster your résumés and grow your network. You’ll work to create social media plans for local companies, 你会计划, implement and measure a paid search campaign for a firm or nonprofit of their choice.
学生组织
Both the Hilltop American Marketing Association (AMA) encourage participation from all students at St. 365比分网电竞. 山顶AMA主持小组讨论, speaking engagements and networking events that help bridge the gap between student life and professional life. 看看许多学生组织 recommended by 比尔·蒙迪商学院.
国家会议
Students can apply to attend national marketing conferences, 在哪里他们可以探索职业选择, 听取该领域专家的意见, attend presentations and meet students and professionals with similar interests. 国家会议
Students can also apply to attend national marketing conferences, 在哪里他们可以探索职业选择, 听取该领域专家的意见, attend presentations and meet students and professionals with similar interests. 例如, students from the Hilltop American Marketing Association group attended the American Marketing Association’s 40th annual 国际 Collegiate Conference in New Orleans.
每年夏天, Marketing EDGE hosts a Collegiate Summit in New York City for undergraduates to gain industry insights and discover data-driven and interactive marketing careers. 几个圣. 爱德华大学学生 apply and attend this conference, often with the support of faculty-offered scholarships.
杰出营销演讲系列
The Marketing and Entrepreneurship 部门 hosts a prominent marketing professional each fall and spring to share insights on a relevant topic in the field. 2018年秋季, 该部门将接待杰夫·米纳, brand strategist at Google’s BrandLabs in New York City, for a discussion on “Marketing in the Age of Distraction,” along with a professional from the Direct Selling Education Foundation who will address “Mobilizing Your Sales Force for Social Justice.”
每年夏天, Marketing EDGE hosts a Collegiate Summit in New York City for undergraduates to gain industry insights and discover data-driven and interactive marketing careers. 几个圣. 爱德华大学学生 apply and attend this conference, often with the support of faculty-offered scholarships.